GREENLAND ON ISPO 2024

ISPO 2024 was a fantastic show for GREENLAND this year. After missing out the ISPO 2023 last year, GREENLAND came back onto stage again this time with our brand new booth design and product portfolio for our outdoor collection.

GREENLAND's ISPO Team did a great job on preparation for the event and showed our team spirit, our colleagues from R&D Center, sales team and marketing team made a clear and concrete layout plan in advance and brought it into realization perfectly. We handled the samples carefully to make them show the best appearance to our customers and guests.

Many clients and customers are pretty interested in our capsule design concept and the attractive color schemes with classic timeless look. Lots of guests also tried on our new outdoor collection TRACK LITE on site to test the fit. They were quite satisfied with the lightweight fabric and confident about the ergonomic cut and all different functionalities like waterproof, windproof and breathability.

Apart from our products, our partners are also convinced by our unique services including design & development, quality control system, dynamic supply management, 3D advertisement materials and marketing support, suggestions on production and cost management etc.. All these services are aimed for the pain points of our clients and partners, which have also become our base of cooperation and the core values of GREENLAND.

After talking with our clients and partners, we could get a better understanding and insights how the market currently performs and where the customer's real need lies. That will also lead us to adjust our product strategy and our services for the near future.

ISPO 2024 was a chance as well for us to learn about the industry trend and the most recent technology state-of-the-art from the top brands in the world. That will help us keep pace with the market as well as the industry and always find the way to improve ourselves and stay professional.

Although it's a difficult time for the whole industry right now after the COVID period, GREENLAND could still see the hope and chance in the future. Lots of new orders and new attempts are already on the way, we are ready for the coming season and challenging projects.

GREENLAND, your most reliable workwear and outdoor wear partner in China.